Marakatu brand identity

Playful identity for a new beach playground in the center of Saint-Petersburg

Year 2022
Art-direction Terminal Design
Renders: Terminal Design, Yurii Shevelev
Duration: 4 months
Photos: Unsplash, Pesok
Role:
naming, concept, mural illustration design, brand platform, full identity

The client came to us with the idea of creating a new cool place with a sand in the center of Saint-Petersburg where adults and children can spend time, have fun, organize sport and party events, master-classes. The main idea of the project is a summertime 365 days a year.

There were several tasks: create a brand platform, logo, identity, illustrations for murals in all building areas. And a few navigation signs.

For the children room I created some funny characters based on simple forms I used in other rooms. Also developed Marakatu guide for the clients and people who want to rent the space