Magnetic game kits for children
Geometry, Emotions, Creativity
Games that help children develop logic, thinking, creativity, emotional intelligence and fine motor skills.
This is one of my favourite long-term projects. In 2021 our client was expanding the range of games and asked us to create 3 new games with magnetic boxes. He had an idea to make 3 design games in custom sizes. I have never done game boxes before, so there were many challanges I faced with.
The game "Emotions" develops an emotional intelligence in children and teaches to recognize and express emotions, understand others' feelings. The process of creating details of emotions turned out to be the longest: I drew characters from scratch, created details, learned how to draw emotions.
The difficulty was to convey the real-life children emotions, their facial expressions, so that the characters looked friendly. I looked at cartoons references and book illustrations. The number of printed detaild sheets was limited, so I worked only with necessary emotions and face characteristics.
To understand what shapes children like, we printed them out on cardboard and gave to children to test.
As you can see, I was free to create
any character features
The most interesting and difficult part was to create covers. The task was to make covers, that mothers like, because they are the main target audience. The 1st cover concept seemed too "designed" and very abstract to the client, he asked to make it more friendly and clear for buyers.
So I added game characters to the cover+ put a few cards, marker and drew lines so that you can understand what's inside. We checked the final printed versions with mothers and the covers were approved:)
Here you can see some cover concepts for all 3 games.
These concepts were in the beginning
Our games teaches children:
— analyze and compare elements
— be independent (child learn how to play alone)
— understand shapes and forms
— stimulates fantasy and imagination
It took 7 months to bring an idea of game boxes to life. We communicated a lot with a client, redone the brief, tested materials and shapes with the help of parents and children, reworked them many times. Finally they turned out very cool.
I really value this project, cause it was my first time I worked with construction and packaging layout. The team and I helped the client to realize his ideas and reach a new level, develop a new game format. The first print run of 500 copies was sold out from the site in less than 2 months. For Khardi-Gardi this is a big result.
